1 Blog about your passion: Focus on what you love to do. Find your passion and start blogging about it. By doing what you love, you will be more dedicated, genuine and have more enthusiasm. Your readers and viewers will notice this. Publishing great content will be easier. Sharing your knowledge and experience will be easier. Making the content unique, interesting and useful to your target group will be easier.
2 Put your face in front of people: Answering emails and comments on your blog will help.
3 Don’t be a faceless corporation: Show your face, show your personality. Make it easy for your audience to reach you. Have a Twitter account. Listen to what your readers say. Interact with your audience. Show your appreciation by answering comments, e-mails, and tweets.
4 Spread the word: “Content is king but marketing is queen and the queen runs the household”Many bloggers just publish a post and wait for visitors and subscribers to just come along. That is too passive. You can’t sit around waiting for people to find your blog, you need to find them, help them out, show them the value you create and win them over.
5 Be different and eccentric: Do not be afraid to be seen as different, or even eccentric. Being different or eccentric in the crowded world of blogs is the strength. don’t censor yourself, making you authentic and inspirational to follow.
6 Create a dedicated tribe following you: peaking peoples interest will peak more peoples interest.
7 Be part of the conversation and connect and listen to your audience: You are a part of the dialog and you are making your customers part of a greater community. You build fans one by one. You show that you care, you give your customers someone they can trust and you be a leader.
8 Go where competitors don’t go: The professionals leave out a lot of potential prospects looking for the most targeted niche. There to old school to see video, blogging or social media can get other niches excited about another. And of course you will stand out.
Saturday, January 23, 2010
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